The main theme of this advertising campaign is that your food is made to suit your preferences in a speedy, economical and health-conscious fashion. This health-based campaign suits a wide variety of genders and people between the ages of 18-65 year old. The general audience is those who are looking for a catering service to feed their group event. They are informed of the difference between what is good for you, or not. As well they are presented the many options available for everyone to enjoy their meal, while at the same time being a time efficient solution.