ZombieProof is a Brazilian Jiu-Jitsu and MMA Company that teaches self-defense. The branding needs of the design were to stick with the ZombieProof theme while demonstrating what the company does. To help portray what services the company provides the martial art belt is used because in Brazilian Jiu-jitsu, and other martial arts, it is an essential part of the uniform. To keep with the ZombieProof theme there is a hand of a zombie that is comes out of the belt, similar to zombie hands come out of the ground, to bring the whole design together. The zombie hand and belt are used throughout the entire branding of the company to create a cohesive identity.